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Google is getting rid of Expanded Text Ads. From the 30th of June 2022 you will no longer be able to edit or create ETAs. They are allowing their newer, cheaper and more effective program, Responsive Search Ads, take over completely. So what are ETAs and RSAs exactly? What’s going to change? What do you […]

“Yeah!”, “Nah!” Really? The answer is a resounding “Yeah” because Content Marketing is hugely successful when done well. Research and case studies over the past decade have generated a wealth of content marketing effectiveness statistics that show it consistently outperforms traditional advertising and paid search. It’s as simple as that. If done poorly, it will

Are you looking for more customers? Or perhaps you want to promote your products or services out in the world? If so, you’ll eventually need some help with marketing. But who do you choose? What makes a good marketer? Who do you trust to communicate your message in this socially driven high-tech world that has

Boy things have changed. The old methods we once used to advertise our business or product no longer work. Consumers are not playing by the rules. Instead of passively consuming our content in front of the TV, they’re online, actively participating in its creation. It’s outrageous! Media sources are no longer simply channels for entertainment,

Grot was a caveman. He lived with his companion Greta in a cosy one-bedroom, open-plan cave. Grot loved nothing more than going out with the boys in search of some tasty Sabre-toothed Moose. While he was gone, Greta cleaned the cave, tended the veggies, fixed the holes in Grot’s Bearskins, and kept up with the