“Yeah!”, “Nah!”
Really?
The answer is a resounding “Yeah” because Content Marketing is hugely successful when done well. Research and case studies over the past decade have generated a wealth of content marketing effectiveness statistics that show it consistently outperforms traditional advertising and paid search. It’s as simple as that.
If done poorly, it will be yet another waste of your valuable time and stretched marketing spend and you’d be forgiven for saying “Nah!” So how do you get it right?
Content marketing is all about messaging, more about that soon. First, you have to set the goals you want for your business. You can then match the content to achieve them. Below is a graphic that shows how you would start.
What makes an effective message?
An effective message is one that resonates with your audience. That’s not hard. What’s hard is aligning your products or brand with something your audience cares about.
Think about what your brand stands for. Think about the customer base that you’re trying to attract. The best content is that which demonstrates that you have common values and ideas.
Creating content with this intent helps build more than brand awareness — it helps to build brand loyalty. We can use your own content, curate material that aligns with your goals, or create it from scratch.
