Building relationships always starts with an introduction. Business relationships are no different.
Introduce is one of the seven intentions you can keep in mind when sharing content to your followers on social media. Use these blogs to sharpen up your content, break your writers block or find a new angle to approach your followers. Find the other six intentions on our blog menu.
Introduce posts are a chance for your followers to get to know YOU. Your company, your staff, your product, your plans, your goals, your history, your beliefs, your culture. Encouraging your clients/customers to put a name to a face and a face to a brand is a great way to inspire brand recognition and loyalty.
Use these posts to humanise your company and explain what you are trying to do and why. Share your drive and interests and celebrate wins with your followers. Has your company or one of your employees just had a significant event, milestone or achievement? Staff profiles will give your clients a heads up as to who they will be dealing with before engaging in business with you and tell them who to direct their specific questions to. Having people represent your company will allow customers to connect with it on a different level than just your standard branding and logo.
Introducing your company is also a good time to share your USPs (Unique Selling Proposition). People who see your price is higher than the industry average, for example, might be more willing to pay the price if they know your product is eco-friendly, your service is extra fast or your staff are all qualified or certified.
Depending on your trade, perhaps you could share a video of how you solve a day-to-day problem on the job. How to measure/paint/cut accurately, how to use/adapt/look after tools and equipment, how to find a stud, hang a picture, de-weed a garden. Showcase a detail of a difficulty your workers face and increase public appreciation for what you do and the skills that it takes.
There are plenty of ways to introduce your brand and your team to the public. Find what makes you special, different or interesting and build a post or a series of posts about that.
This is a great example of an introductory post because it achieves introductions of both the company (macro/professional) and one of their employees (micro/personal). It highlights one of the programs that the company runs, who it helps and how it helps them. Showing the employees face and having the only text on the post be his exact quote gives an already glowing review a sense of authenticity and truthfulness and removes a barrier between a massive corporation and the millions of individuals who support them from inside and outside the company. (The company also displays a pride flag logo and geo-tags the employee as being from Singapore. These points flag the company as being progressive and international).
This introductory post is totally different to the last example. HP as an established brand has focused on the personal side of its business. Tony’s Chocolate Bar is a brand new company and so focuses entirely on the macro points of the business at large (who, what, why). This achieves a strong introduction to the name, branding, product, mission, ethics, target audience, and tone of the company. Building excitement by leaning on the draw power of novelty early in the text, the company finishes strong by referencing what their goal is, allowing people to be motivated by both their desire to eat new and fun chocolates and also the moral drive to support an ethical product.
