Interactions are like an online currency. Read on to learn how and why to generate them in your online marketing.
Interact is one of the seven intentions you can keep in mind when sharing content to your followers on social media. Use these blogs to sharpen up your content, break your writers block or find a new angle to approach your followers. Find the other six intentions on our blog menu.
It’s impossible to spend any time on the internet without being told to like, comment, share, follow, subscribe, retweet, heart and all of the other internet words we use now. All of these words essentially mean the same thing: Interact. The reason content creators beg/demand we “interact” is because it has great value. Interactions are what tell the all-powerful algorithm that your page and posts are worthy of people’s attention.
Anything you post will be shown to your followers on their feeds eventually, but in order to reach beyond that and access an audience who does not yet follow you, you need interactions.
And so create posts that encourage interaction! Give people who follow an incentive to engage and people who dont follow an incentive to start. The long term way of doing this is by having a consistent schedule and varied, interesting, and quality content. More short term solutions are creating posts that have calls to action embedded in them. Here are a few examples:
-AMAs: Short for Ask Me Anything. Allow users to engage directly with your team to learn more about what you do or learn about their projects.
-Questions: Post a question to encourage discourse, learn about your customer base and for people to comment their answer.
-Votes/Polls: Give people power over an aspect of your online presence give your supporters a chance to be a part of your team. Gauge opinions of your followers.
-Discounts/Give-aways/prizes: These are not great for your bottom line but can be a great way to get people started on clicking follow, like, share, or tagging you. Make the “prize” something of perceived value to your audience.
It’s easy to think of ways to encourage your followers to engage. Make them personal and compelling and you will have people liking and subscribing in no time.
This Interact post from Starbucks is effective in its simplicity. Encouraging people to respond in emojis is an easy low-input way of interacting for customers. The format allows for interactions to be as creative or plain as the customer wants and leaves the door open for them to share their individuality with the brand. Its topical (summer time) and incorporates the product into the challenge in a nonintrusive way.
This post shows customers their options and allows them to choose the one they would like to try. This displays the range and allows for the start of discourse surrounding the product. A single click interaction is all that is required, so it’s easy for customers to be involved and the showing of choice statistics may elicit curiosity from viewers.
