Entertainment is one of the main reasons why people are on social media. To have impactful marketing you need to entertain.
Entertain is one of the seven intentions you can keep in mind when sharing content to your followers on social media. Use these blogs to sharpen up your content, break your writers block or find a new angle to approach your followers. Find the other six intentions on our blog menu.
Entertaining posts help to keep your page fun and light and mix up the content from your usual industry relevant posts. Poking fun at yourself or the industry or a challenge your clients may be facing can be a nice way to humanise your brand online.
Keep an eye on trends and popular meme formats and let the authenticity of your brand experience direct your entertainment posts. Photo editing/captioning is something anyone with a smart phone can do and it’s very simple to create relatable, personal and shareable images that can help to connect you with your clients and your clients with what you do. Entertain posts are a good way to differentiate your content from direct advertising. People already see hundreds of ads a day. They follow you to support your business not just to see a load more ads. Break the routine and post something entertaining. This is great for customer relations, interactions of people liking and commenting and makes content that is easy for people (particularly those in the industry) to share with others, increasing your reach and the impact of each post.
This is a good example of an on trend meme modified to suit the brand. Points for brevity and relatability.
This is effective as it taps into the modern millennial zeitgeist about life in general. It has the bonus of advertising a useful bonus service it does which is a) promotion and b) another reason to keep following the brand.
