It’s tough out there for businesses. Share the wins, both big and small, with your followers.
Celebrate is one of the seven intentions you can keep in mind when sharing content to your followers on social media. Use these blogs to sharpen up your content, break your writers block or find a new angle to approach your followers. Find the other six intentions on our blog menu.
Celebrate posts are the easiest way to create content for your social media. They come mostly pre-made with a date to post, symbols and themes for your graphic design, a sentiment to shape your caption and a feel good vibe that your local customers will easily connect with.
There are three levels of celebration to consider with your social media.
- Global: Events that are celebrated mostly all over the western world. Christmas, Halloween, New Year, Charities to support, current events, etc.
- Local: Events that are specific to your country, city or area. Waitangi day, ANZAC day, Matariki, Auckland Anniversary weekend anniversaries, local sports teams successes, etc.
- Personal: Events that are specific to your company and employees. These depend more heavily on your brand voice, target audience and how much you are comfortable sharing but could include birthdays, business anniversaries, successes, milestones, company events, “this day in history”, etc.
Not every event needs to be memorialised but pick and choose those that suit your brand, messaging and customer base. Keep them varied, positive and related to you, your business and your industry where possible.
Firstly, this is an effective example of a celebration because the excitement of this small business owner is obvious and infectious. They are proud and happy and you as a follower are going to be drawn into celebrating that with them. Secondly it offers a freebie, so rewarding the early supporters for sticking around. Thirdly it has clear calls to action (like, comment, share) that will grow the audience even further and encourage future engagement.
Celebrations of world wide events can at times feel over-done or tokenistic. By celebrating Pride in this way, Lego has perfectly combined their celebration of the event with the versatility of their product and (perhaps most importantly) the skills of their customers. By shining the spotlight on this creativity Lego has stepped aside as a brand and acted as a facilitator between the product and one of the ways it can be used. It is a highly inclusive advert which is the goal behind the whole idea of Pride.
