Things move fast these days. Staying on the top means staying at the front.
Update is one of the seven intentions you can keep in mind when sharing content to your followers on social media. Use these blogs to sharpen up your content, break your writers block or find a new angle to approach your followers. Find the other six intentions on our blog menu.
Update, Industry, Technical, whatever name you would like to give this kind of content it will be more personal than an information post but more informational than an introductory post. It is a place for you to show that your company is paying attention and on the cutting edge of your field. Share industry knowledge, updates and insights, share law or regulation changes and what they might mean for you and your clients, share new products, new techniques, new theories or technological advances.
These posts might not be fully understood by Joe and Jane Blogs who follow you but the reason they are even considering hiring you in the first place is because you know something they don’t. With the supply chain, product and worker issues plaguing many industries at the moment so many aspect of a job are subject to change.
Be active, show you that know, show that you care.
The brand here succeeds by promoting an industry knowledge leader and their opinion of the product. This allows readers to see a non-advertorial opinion, learn about the product and wine in general and learn more about the industry and the professionals working within it.
This is a good example of an Update article as it uses global current events to describe the experience the user/vendors who use the brand will have. It uses a vocab that is familiar to its target users and shares its internationalism, development and product progression.
